Before we talk about 4 valuable tools I have used for DIY marketing let’s revisit what we have said a lot. Just because something doesn’t cost you a lot of money it isn’t always cheap or free to use. You have to take into account the time it takes you to learn the tool, the time it takes you to complete the work, and the time it takes you to get the work out of the tool and to where you need it. All of this time can really add up and make a free or inexpensive tool very costly.
However, for new business that just don’t have the funds to hire a professional to do these things these tools can be a game changer. But with anything, you must first do your research. Understand if the terms and conditions will meet your needs. Make sure that you can get support if you need it. And use these tools only when you don’t have the funds to hire a professional.
By: Amy Matthews, CEO, AMI LC
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