Don’t use industry jargon. This is a huge mistake that people make when they use jargon that’s familiar to them. They think it makes them sound smart and important but it often falls flat with everyone outside your industry.
Be clear. Instead of jargon use simple and straight forward language. Keep your communications clear and concise so that your potential clients can understand and follow along with what you are saying.
Use Imagery. Use words and language that create imagery for the reader or the listener. Painting a picture for people often makes it much simpler for them to understand what you’re trying to say. You want to focus on things that can create a sense of understanding with your potential client. You want them to see the story you are telling them.
Tell a story. Your messages should tell the story of how your brand or product will solve their problem. The story leads to that destination, that mindset that you want to create for them. And all of your message points should lead back to that central story you’ve created.
Rinse and Repeat. I say this time and time again, repetition is key. You are messages no matter how fantastic they are more powerful when you repeat them. Make sure that if someone meets you at a networking event, goes to your website, sees your business card, or gets a flyer from you the messages are consistent.
So as you working on your Message Maps keep in mind these five tips to help you formulate the messages that will be the most powerful for turning your ideas into profitable realities.