Marketing is that thing that everyone knows just enough about to undermine themselves in business. Now hear me out before you stop reading. Entrepreneurs often go the DIY route with marketing especially now that there are so many free or cheap tools to do marketing yourself. You can create your own ads, segment your own lists, and launch your own campaigns. And you can do all of this and much more without a marketing firm to help or that you have to pay. But there is one caution that each and every entrepreneur should consider. Without a clear plan based on key facts and marketing know how you will often spend lots of money doing a lot of things with few results. This is not to say that you must hire a marketing firm to write your strategy or help you write it, although I do think that can save you a lot of time, but you can follow this basic outline to make sure you are accounting for everything.
So, before you go barreling into launching marketing efforts make sure you have a clear plan that will help you achieve results you never thought possible while not killing yourself every step of the way.
By: Amy Matthews, CEO, AMI LC
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