We all struggle with trying to make things perfect before you show them to other people. Decorating our house just so to make the right impression. Cooking the perfect meal. Selecting the perfect outfit. But we often forget that the most important part of any project or new endeavor is to finish. After all, you will never know what you are capable of until you do.
Although this happens in all aspects of our life it can be disastrous in business. We must stop this need for perfection before you put something out there. We must trust that we are smart, capable people that have much to offer the world. We must trust in our experience and our know-how and just make it happen.
Are you finding yourself stuck? Not wanting to launch that new product or service offering. Are the following things running through your head?
What if no one buys it? – Well you are right no one will buy it if you don’t offer it.
What if I decide I want to make changes once I’ve put it out there? – Well then you will make changes. Just because you launch something, especially a service, doesn’t mean you can’t tweak it along the way.
I don’t have time to get it all done. – A friend of mine once told me that you must put your own business on the list. You can’t always work on stuff for everyone else. And let me tell you when you put your stuff on the list you’ll get it done.
Okay but how do you shut down the brain chatter and just do it?
Put it on your to do list. – I know I just said this but it is really important. If you want to launch a new offering you must put getting it done on your list. You don’t have to do it all in a day, but you do need to have a plan for when you are going to work on it.
Schedule the launch and stick to it. – Give yourself a deadline. Tell people about it. Stick to it and make it happen. Write it down so you see it and don’t lose sight of the goal.
Trust yourself. – You had a good idea. You’ve had lots of good ideas. Now is the time to trust in your abilities and “Just Do It”.
Remember you can change, fix, or scrape it later. – Nothing is carved in stone. Think of the first time you offer the new service as a test. You will learn what works and what doesn’t. You will know what people like and don’t. Because you are going to ask them.
Most importantly as we close out one year and prepare for a new one you must let go of all that is holding you back. And most importantly you have to stop holding yourself back. So, if you have a great idea for a new way to make money and serve your clients now is the time to make it happen.