Who Is AMI?
Amy Matthews Integrated. Amy Matthews has spent her entire career building marketing programs that provide organizations with consistent messaging both internally and externally. She believes that as a business owner you should focus on what you do best and leave the marketing to a partner you can trust.
Philosophy
Amy holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Tennessee and a MBA from Samford University. For 25 years, she has worked with organizations both large and small, developing strategic solutions for sales, marketing, communications and operations. During that time she saw first-hand the pitfalls that can occur when these efforts lack focus and consistency. Amy has dedicated her work to a cross-functional strategic approach that focuses on fostering a customer-centric environment within an organization. This environment ensures all work is geared towards planning, building, and managing all stages of the customer’s brand relationship.
Passion
Amy’s approach goes far beyond posts and tweets. It creates a culture where customer feedback is not only asked for but welcomed and where an organization’s first question is “How will this be received by the customer?” not “Where should we place ads?”
Amy’s passion is to carry that customer focus into everything a company does. This means not only messages to customers but internal messages as well. By integrating the customer into everything you enable your organization to truly begin to live its vision. It is through these efforts that Amy helps entrepreneurs build big brands.
Philosophy
Amy holds a Bachelor of Science degree in Business Administration with a concentration in Marketing from the University of Tennessee and a MBA from Samford University. For 25 years, she has worked with organizations both large and small, developing strategic solutions for sales, marketing, communications and operations. During that time she saw first-hand the pitfalls that can occur when these efforts lack focus and consistency. Amy has dedicated her work to a cross-functional strategic approach that focuses on fostering a customer-centric environment within an organization. This environment ensures all work is geared towards planning, building, and managing all stages of the customer’s brand relationship.
Passion
Amy’s approach goes far beyond posts and tweets. It creates a culture where customer feedback is not only asked for but welcomed and where an organization’s first question is “How will this be received by the customer?” not “Where should we place ads?”
Amy’s passion is to weave that customer focus into everything a company does. This means not only messages to customers but internal messages as well. By integrating the customer into everything you enable your organization to truly begin to live its vision. It is through these efforts that Amy helps entrepreneurs build big brands.
OUR PARTNERS AND ASSOCIATES
