First, let’s talk about the times when copying won’t cut it.
Okay, so that list may make you want to avoid copying at any cost. But let’s look at it from another point of view. Mark Twain said in his autobiography, “There is no such thing as a new idea. It is impossible. We simply take a lot of old ideas and put them into a sort of mental kaleidoscope. We give them a turn and they make new and curious combinations. We keep on turning and making new combinations indefinitely; but they are the same old pieces of colored glass that have been in use through all the ages.” If you look at copying this way, it puts a different perspective on the concept.
So, how do you put someone else’s idea into your kaleidoscope and come up with a new and curious combination? First, you must review what is out there to see who else is offering something similar to what you want to offer. Answer these questions;
Next, you work your kaleidoscope magic but putting all the pieces of you liked from the other offers out there and turning them to create your own unique combinations. This isn’t copying someone this is using what is out there, what has worked for others and combining it with your unique knowledge set to create your own offering.
So, the next time you see a great offer or idea don’t just think “Why didn’t I think of that?”. Stop and think “How can I make that mine?” And you never know you might make it better.
By: Amy Matthews, CEO, AMI LC
Leave A Comment
You must be logged in to post a comment.