One of the most important elements in any marketing strategy is messaging. And yet, this is where many small businesses and entrepreneurs fall short, they don’t create a strategy for what their messaging should be. Most of them believe they know what their product is and so assume that they can adequately talk about it in any situation. And although they do know those things, the problem lies in the fact of not having a strategy can often have you rewriting your messaging on a regular basis. This can prove confusing in the marketplace.
Entrepreneurs that want to be highly effective communicators about their brand and their products know that they must have a strategy for how that communication will be handled.
At AMI we call this a MessageMap.