Email marketing has been around for a long time, but it wasn’t until more recently and the creation of online email marketing platforms that it became a real option for small businesses. Now you can do it yourself without a large investment. However, you still want to make sure that you are doing the right things using the right tools that will have the biggest benefit for your company. The first step in this process is choosing the right email marketing platform for your company.
Here are some things to consider before you decide which email marketing platform is right for you.
Once you have reviewed these things you will be in a better position to choose the right email marketing platform that will work for your company now and in the future. Next, it is time to begin designing your email marketing campaigns. But that is for another post. So, check back tomorrow.
By: Amy Matthews, CEO, AMI LC
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