8. Getting into retail stores
It is the dream, I would imagine, of any author, self-published or not, to walk into a retail store and see their book offered for sale. I certainly know it is for me. That being said, this can often be the most difficult place to get into.
The Challenges of Bigger Retail Chains
So, while it would be fantastic to be in one of those chains, and selling thousands of books would be amazing, it would be short lived excitement when you realize you lost money on every book you sold.
Independent “Book” Stores
But not all hope is lost. This just mean you have to network and build relationships with smaller retailers, thinking outside the box, to grow your following and retail presence. This requires a lot of leg work.
To Sum Up
There are a lot of pitfalls to navigate and options to consider no matter where or how you choose to sell your book, but remember, you are still running a business. It is never wrong to ensure you are maximizing the profit potential of your book, but make sure you’re weighing the advantages between margin and volume. Sometimes it is best to take less profit per book, if you’re able to sell a significant amount more books. Now that you’ve completed your book, gone to print, and have it available to the public, where do you go from here? We’ll cover that next week, in our final installment of Self-Publishing Your First Book.
By: Jason Wahler, Author of the Joshua Robert: Jr. Mad Scientist Series, available on Amazon
you’re doing great, keep it up