Defining what you do can be very difficult for most of us. We find it incredibly hard to put into words what we offer. This is especially true of service providers. As services providers, we are so often selling ourselves. This may come as a shock to people. Some of the people that struggle the most with this are those of us in marketing. And YES, that includes me!
It is very hard to boil down 25 years of experience into a sound bite when it is your experience. I have no trouble at all with doing this for others. But when it comes to doing it for me I often stumble. Here are a few of the things I hear.
So, what am I doing about it? Well I’m am constantly analyzing it and finding better ways. That is not to say that I am changing my pitch everywhere I go. I am tweaking it and talking to those close to me and my business to see what sticks. And very soon you will see the fruits of what I have come up with right here on our site.
In the meantime, here are some of my Ah Ha moments of late.
So as 2018 unfolds you will see more definition from AMI as to what we offer and how we offer it. As with all companies, we are a work in progress. I would love to hear how you are defining yourself in 2018.
By: Amy Matthews, CEO, AMI LC
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