Customer service must be an attitude within your organization, not a department. This attitude must start and the top and weave its way throughout the organization. This also applies to small businesses as well. If the person at the top doesn’t view the customer with the utmost respect then the people in the rest of the business won’t either. Customers come first. They are the reason we all have jobs. So, making and keeping them happy has to be the number one priority for any business.
This is something that a lot of businesses and people have a hard time with. They will list all the reasons that customers can be wrong, a pain, or in the way. However, that is where the attitude must come in. If you ensure that a good customer service attitude is a priority for everyone in your business then you will have fewer issues over time.
Let’s look at some of the ways that you can instill a great customer service attitude in your organization whether it is large or small.
The second key element to customer service is communication. Many businesses and people believe that they should only share what they see as absolutely necessary with their customers. This however never works. It is far better to be upfront with people by giving them as much relevant information as you can in a timely fashion.
Let’s look at some of the ways that you can use communication to improve your customers’ impressions of you.
If you put more money into your building the right attitude when it comes to customer service and making sure that your communications are effective and timely you will spend less on marketing. Because happy customers tell other people about you.
By: Jen G Anders, Lead Designer, Cosmital Designs and Amy Matthews, CEO, AMI
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