We have all faced the challenge of creating offers that just don’t work, and we are left wondering, now what. Many times, we stick with what we have already created because we feel locked into the direction we have set. And yes, that is sometimes the answer but just as often it is not. If you aren’t sure if the product is the right fit for you then you should absolutely step back and rethink things.
Here are some key areas to pay attention to as you reevaluate your product. You may do all of them or only some and you may do more. The important thing is to take time to ensure you are comfortable with what you are putting out there. But one thing to note is don’t let this process get in the way of you being able to Get it Done, like we talked about in the post by the same name.
Once you have walked through this reevaluation process you are ready to make any necessary tweaks and roll your product out or in some cases roll it out again. The most important thing is that you have taken the time to build your own confidence in what you are offering and how you will best market it.
By: Amy Matthews, CEO, AMI LC
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