Maintaining a company’s relevance in an ever-evolving environment isn’t always the easiest thing. One of the challenges is that once you have built your website, how do you share it? How do you make sure that your audience can find you and that you are engaging them in a way that will create loyalty to your product or service? These questions pose an important topic: the difference between your Website and your overall Online Presence. Being on the web means more than having a URL, especially in a world of “Snaps” and “Status Updates.”
Facebook, Twitter, YouTube, Instagram, LinkedIn, Google+, Pinterest, Snapchat…
CitySearch, Yelp, Trip Advisor, Kudzu, Urban Spoon…
Reddit, Digg, StumbleUpon, Delicious…
To summarize, a website is only a part of the process. Your website is where your company “lives” on the internet, where your overall online presence is your reputation. By engaging in different online outlets and effectively maintaining your online profiles, you drive traffic to your website and, ultimately, your brand.
By: Jen G Anders, Lead Designer, Cosmital Designs
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