This is natural. Business development is time consuming. It involves networking, following up and putting together proposals. And all of those are very time consuming. However, when you are at your busiest it is the most important time to focus on business development. It’s the time when things can be much clearer to you as to what you can offer, how much you can charge and how you can get the job done. It’s about filling your sales pipeline and always keeping it full.
When you are already busy you see and market yourself differently. You charge more because your time is already being paid and you see the value of it much more than when you finish with your last client and you’re sitting there with no work.
So, here some basic tips for business development when you already have a busy business. Make time for these things and you will stay busy.
The number one thing to remember in business development is it needs to be part of what you are doing in your business each and every week. It needs to be part of your business plan, it needs to be second nature. And then you will never be sitting around wondering where the next client is going to come from.
By: Amy Matthews, CEO, AMI LC
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