“I believe that to achieve real success and longevity, everything in business should begin and end with your customer.”
Customer-centric marketing (CCM) is characterized by strategies and actions that place the customer at the core of all marketing initiatives.
CCM focuses on tailoring products, services, and communications to the unique needs and interests of the target customer.
Every marketing activity in CCM is devised to resonate directly and profoundly with the consumer.
AMI philosophy goes beyond just marketing.
AMI Way - the customer is at the heart of all organizational endeavors.
AMI Way – incorporate customer-focused practices in every facet of its operations, transcending the boundaries of marketing.
AMI Way - foster an organizational culture where all business processes are aligned with exceeding customer expectations.
AMI Way – Integrate the customer into every aspect of your business.
Exceptional Service In Each And Every Interaction We Have.
“How Can We Say Yes” To Client Requests.
Each Brand With Integrity, Creativity, And Excitement.
Growing, and Protecting Each Of The Brands We Represent, As Well As Our Own.
The Marketing Industry Through Our Commitment To Excellence In Marketing And Technology And How They Fuel Each Other.
The Brands, We Work With To Put Their Customers At The Center Of Everything They Do.
Amy started at the University of Tennessee believing that she would study business and law until a marketing course changed everything. Amy found a passion that would fuel the next 30 years!
Amy worked with organizations both large and small where she developed the ability to see not only the larger vision but to understand the importance of the pieces that must fit together to make that vision happen.
After nearly a decade in marketing Amy completed her MBA where her passion for an integrated approach to business grew into what it is today.
Amy spent time working for a large bank and a national nonprofit developing a greater understanding of how that integrated approach can truly propel brands.
Amy left the corporate world and set out on her own to do contract work.
AMI was formed as a marketing consulting firm.
Amy joined eWomenNetwork later working her way up to Executive Managing Director of the Atlanta Chapter.
Amy Matthews Integrated has grown to also include digital services and learning experiences led by a dynamic team dedicated to shattering expectations!