Integration! And at AMI, Amy Matthews Integrated, we are all about integration. Businesses that engage with us for our Fractional CMO services are looking for a partner to evaluate the current business, help set strategy, and lead marketing activities to achieve growth. This is a more fluid relationship that adapts and evolves with your business whereas a consultant relationship is based more on a specific project. Fractional CMO relationships tend to last between three to five years and usually work on an annual retainer basis.