Your answer should be EVERYWHERE! Your customer should be woven into everything you do. Where in business we used to think about Product, Price, Place, and Promotion we now need to think of what we do in terms of the customer. We can look at this in terms of what they want. How they view [...]
Did you know that building a relationship is the most important part of the sales process? Building a relationship with clients and potential clients by creating the Know Like Trust (KLT) factor can be one of the most important things you can do for your business. This KLT factor can help you create a [...]
All small business owners and entrepreneurs interact with their customers in some form or fashion regardless of the product or service they provide. This interaction, in the not too distant past, was recorded on paper in some form and retained as “data” by the owner to sustain sales or grow the business. I distinctly remember [...]
“ Don't find customers for your products, find products for your customers. ” - Seth Godin Artwork By: Jen G Anders, Graphic Designer
As an entrepreneur, you pride yourself on knowing your customer. You probably dream about them. But have you really defined them in a way that can move your business forward. Many business people think that broader is better. The larger my audience the more people I can sell too, right? Not necessarily. When it comes [...]
Lots of entrepreneurs make this mistake when it comes to their companies. They believe that they have a great idea and jump right in designing and building it so they can start selling. They design and build exactly what they dreamed. Then they quickly throw together a little marketing and off they go to make [...]
