Small Business Saturday
“Don’t forget to think big and shop small tomorrow.” By: Amy Matthews, CEO, AMI LC
Selecting the Right Email Marketing Tool
Email marketing has been around for a long time, but it wasn't until more recently and the creation of online email marketing platforms that it became a real option for small businesses. Now you can do it yourself without a large investment. However, you still want to make sure that you are doing the right [...]
Don’t Waste Money on a Technology Partner Again!
I recently wrote a post about hiring marketing partners, Don’t Waste Money on a Marketing Partner Again! and I thought it was a good time to take a look at how those tips apply to the technology industry. The technology industry as it relates to the small business world is populated by a lot [...]
Customer Relationship Management (CRM) Systems
All small business owners and entrepreneurs interact with their customers in some form or fashion regardless of the product or service they provide. This interaction, in the not too distant past, was recorded on paper in some form and retained as “data” by the owner to sustain sales or grow the business. I distinctly remember [...]
As a Small Business, EVERYTHING You Do is Part of a Marketing Campaign
One of the biggest mistakes I see made by small businesses today is the lack of consistency in their messaging. I hear the following phrase time and again, “Oh this isn’t a part of a marketing campaign. It’s just a flyer.” But as a small business, you must understand that everything you do, produce and [...]
How Can You Be Sure You Set the Right Price?
Did you know that what you charge can be almost as important as what you're selling? A lot of people design with their products and services and then don't really think very much about how much they're going to charge for them. It becomes an afterthought. Pricing your product appropriately can mean the world to [...]
Summer Time Management
It's that time of year again, summer. It's a time full of fun, great activities, longer days and great weather. It's also a time when you're trying to juggle your schedule, your kid’s schedule and run your business. This week step back and focus on how to do all those things to have a great [...]