With the abundance of ways to reach out and find an audience on the internet, a common question I hear most people ask is, “Why do I even need a website? Can’t I reach an audience without having to pay for a website?” The short easy answer to this question is yes, but you won’t [...]
We’ve walked through all the steps needed to get from an idea to actually selling your book, but even once your book is available for sale, the work doesn’t stop there! 9. Social Media is your friend Using Social Media can be a daunting task, but it is essential for growing your readership. Most of [...]
Maintaining a company’s relevance in an ever-evolving environment isn’t always the easiest thing. One of the challenges is that once you have built your website, how do you share it? How do you make sure that your audience can find you and that you are engaging them in a way that will create loyalty to [...]
In today's world, social media has blurred the line between personal and business. Most of the people we do business with want to know something about who we are as a person first. After all, so much of business is developing relationships. And when building a relationship, you want to get to know someone. [...]
In our post To Tweet, or Not to Tweet? That is the Question, we discussed how to determine the right social media platforms for your business. Following those steps, you now know how your customer and potential customers are using social media. You know how and if your company and product fit into the different [...]
Social media has changed the face of marketing. It is has changed the world. Some would say it has been good. Some would say bad. Whichever camp you find yourself in it is true that as an entrepreneur or small business owner you must acknowledge that it has an impact on reaching your clients. [...]
