I recently wrote a post about hiring marketing partners, Don’t Waste Money on a Marketing Partner Again! and I thought it was a good time to take a look at how those tips apply to the technology industry. The technology industry as it relates to the small business world is populated by a lot [...]
A familiar piece of conventional wisdom is “You get what you pay for.” This common truth applies to everything in life, but in this case, we’re talking about free software. Or more appropriately, Free Software*. What is Free Software? Put simply, it’s software where there is no monetary cost to use the software in some [...]
Technology has changed just about everything in our lives and it has certainly transformed the way we do business. This is absolutely true for how entrepreneurs and small business people conduct marketing. Some of the best practices used by only large companies and agencies in the past are now available to small businesses in affordable [...]
