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Automate It, Don’t Procrastinate: The Power of Marketing Automation

Picture this: Janet, a talented jewelry designer, dreams of growing her online shop. But instead of crafting new pieces, she spends hours chasing social media trends, scrambling to send last-minute emails, and feeling that nagging guilt over her neglected marketing tasks. Does this sound familiar? If you're a busy small business owner, you know [...]

2024-04-25T14:16:03-04:00May 20th, 2024|Categories: Marketing Morsels|Tags: |0 Comments

The 3 Marketing Tasks That Will Move Your Business Forward (and What to Ditch)

Sarah, a talented floral designer, knew her arrangements were beautiful. But she felt constantly overwhelmed trying to keep up with every social media trend, squeeze in those local networking events, AND actually run her shop. All that marketing effort wasn't translating into the consistent sales growth she craved. Sound familiar? If you're a small [...]

2024-04-25T14:16:00-04:00May 13th, 2024|Categories: Marketing Morsels|Tags: |0 Comments

Mythbusting: Change Your Marketing Mindset

If you're a small business owner or solopreneur, chances are marketing often feels like your other full-time job. It's overwhelming, time-consuming, and you may feel like you're getting little to no results. This month we're digging into how to make marketing make sense for you while also saving you time. It all starts with [...]

2024-04-25T14:15:57-04:00May 6th, 2024|Categories: Marketing Morsels|Tags: |0 Comments

Outsourcing Made Easy: When to Ask for Help (and How)

Picture this: Beth, a passionate business coach, is known for her transformative strategies and empowering workshops. But behind the scenes, she's constantly tweaking her website, fighting with social media algorithms, and wishing her marketing materials had a more polished look. Does this sound familiar? If you're a solopreneur or small business owner, you know [...]

2024-05-01T00:07:25-04:00May 1st, 2024|Categories: Shattering Expectations VIP|0 Comments

Automate It, Don’t Procrastinate: The Power of Marketing Automation

Picture this: Janet, a talented jewelry designer, dreams of growing her online shop. But instead of crafting new pieces, she spends hours chasing social media trends, scrambling to send last-minute emails, and feeling that nagging guilt over her neglected marketing tasks. Does this sound familiar? If you're a busy small business owner, you know [...]

2024-04-25T14:16:15-04:00May 1st, 2024|Categories: Shattering Expectations VIP|0 Comments

The 3 Marketing Tasks That Will Move Your Business Forward (and What to Ditch)

Sarah, a talented floral designer, knew her arrangements were beautiful. But she felt constantly overwhelmed trying to keep up with every social media trend, squeeze in those local networking events, AND actually run her shop. All that marketing effort wasn't translating into the consistent sales growth she craved. Sound familiar? If you're a small [...]

2024-04-25T14:16:19-04:00May 1st, 2024|Categories: Shattering Expectations VIP|0 Comments

Mythbusting: Change Your Marketing Mindset

If you're a small business owner or solopreneur, chances are marketing often feels like your other full-time job. It's overwhelming, time-consuming, and you may feel like you're getting little to no results. This month we're digging into how to make marketing make sense for you while also saving you time. It all starts with [...]

2024-04-25T14:16:25-04:00May 1st, 2024|Categories: Shattering Expectations VIP|0 Comments

Solving for Success: How to Transform Customer Pain Points into Opportunities

In the intricate dance of commerce, understanding the "why" behind a customer's buying decision is akin to discovering a secret passage to their heart and mind. We've explored the terrain of knowing your customer, delved into the nuances of their pain points, and navigated through the consequences of these challenges. Now, we stand at [...]

2024-04-25T14:15:10-04:00April 22nd, 2024|Categories: Marketing Morsels|Tags: |0 Comments

Unraveling the Consequences: A Deep Dive into Your Customer’s Buying Journey

In exploring why customers make purchasing decisions, we've discussed the importance of understanding the customer's perspective and the initial step of identifying their pain points. Now, we delve deeper into the second critical element of the buying journey: the consequences of unaddressed pain points. This stage is where the effects of these pain points [...]

2024-04-25T14:15:07-04:00April 15th, 2024|Categories: Marketing Morsels|Tags: |0 Comments

The Critical Role of Pain Points in Understanding Why Your Customer Buys

In our exploration of the customer buying journey, we've established the importance of understanding what we sell and why our customers feel compelled to buy. This journey of discovery brings us to a crucial concept in marketing and sales: the identification and understanding of customer pain points. Pain points are the key drivers behind [...]

2024-04-25T14:15:16-04:00April 8th, 2024|Categories: Marketing Morsels|Tags: |0 Comments

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