Welcome back! In our last Marketing Morsel, we delved into the nitty-gritty of profit margins and financial goals. Today, we're shifting gears to explore the various pricing models available to you and how to choose the one that aligns best with your business and clients. Let's face it: pricing models can feel like a [...]
Welcome back to the Marketing Morsels! In our previous posts, we've explored the foundations of pricing and how to ensure your rates evolve alongside your business. Today, we're diving into the financial side of things: pricing for profit. Picture this: You're not just setting prices; you're crafting a financial masterpiece. Each brushstroke—each pricing decision—contributes [...]
Welcome back to Marketing Morsels, your weekly serving of results-driven strategies. Last week, we delved into the fundamentals of pricing, emphasizing the importance of data-driven decision-making and understanding the value you bring to your clients. Today, we're building on that foundation with a critical insight: Your pricing isn't set in stone. In fact, it [...]
Welcome to another Marketing Morsel, your weekly dose of results-driven strategies. Today, we're tackling a topic that's both a science and an art: pricing. As a solopreneur or small business owner offering valuable services, you've likely grappled with the age-old question: "How much should I charge?" This question can lead to sleepless nights and self-doubt. But [...]
Is managing your social media presence starting to feel like a full-time job? Are you struggling to keep up with the constant demands of content creation, engagement, and analytics? You're not alone. Many businesses find themselves drowning in the social media sea, desperately trying to stay afloat while juggling countless other responsibilities. But what [...]
Do you feel like you're constantly juggling a million social media accounts, scrambling to keep up with the latest trends and algorithm changes on each platform? Are you starting to wonder if the "be everywhere" strategy is really worth the effort? Here's a secret: You don't have to be on every social media platform [...]
Are you ready to throw your phone (or laptop) out the window in frustration over your social media results? Feeling like you're pouring your heart and soul into posts that barely get a glance? Hold on a second! Before you delete your accounts and swear off social media forever, let's have a heart-to-heart. Social [...]
Tired of feeling like you're constantly chasing the next sale on social media? Are you pouring hours into crafting posts, only to see crickets in the comments and tumbleweeds in your DMs? It's time to flip the script. Instead of viewing social media as a sales platform, think of it as a magnet—a powerful [...]
Picture this: Beth, a passionate business coach, is known for her transformative strategies and empowering workshops. But behind the scenes, she's constantly tweaking her website, fighting with social media algorithms, and wishing her marketing materials had a more polished look. Does this sound familiar? If you're a solopreneur or small business owner, you know [...]
Picture this: Janet, a talented jewelry designer, dreams of growing her online shop. But instead of crafting new pieces, she spends hours chasing social media trends, scrambling to send last-minute emails, and feeling that nagging guilt over her neglected marketing tasks. Does this sound familiar? If you're a busy small business owner, you know [...]
