Need a Chief Marketing Officer but not full-time?

Our fractional CMO service gives you the expertise and leadership of a seasoned marketing executive without the overhead of a full-time hire.

We specialize in helping multi-million-dollar companies attract more ideal customers and accelerate growth, whether you’re focused on long-term expansion or preparing for acquisition or investment.

Even better, our fractional CMO solution includes an entire marketing team, ready to implement your customer-focused strategy, providing comprehensive marketing leadership and execution in one integrated solution.

What You Can Expect as a Fractional CMO Client

As a growing business, you know you need strategic marketing leadership to reach the next level, but hiring a full-time CMO isn’t the right fit—whether due to cost, timing, or the specific expertise you need. Your business has reached a critical growth stage where marketing can no longer be just tactics and tasks—you need it to connect with your goals and real business results. 

But strategy without execution falls short. You need more than thought leadership; you also need access to a marketing team ready to implement the vision or work alongside your team in implementation. With our Fractional CMO Services, you get both the high-level strategic guidance and the tactical execution capabilities.  It is like having a CMO and a marketing department that work seamlessly together with your team to drive your growth. 

Here’s what you can expect from this level of integrated fractional CMO partnership: 

Customer-Centric Decision Making  

We start every strategy with deep insights into your customers’ needs, motivations, and buying behaviors, ensuring your marketing resonates with the right people. Then, we leverage analytical tools to translate numbers into narratives and insights into actionable steps.

Strategic Integration

Rather than isolated tactics, we create cohesive marketing ecosystems where every element works together to attract and convert your ideal customers.

Proven Business Growth

Our fractional CMO approach has helped multi-million dollar companies achieve sustainable growth through customer-focused strategies and expert execution.

We integrate seamlessly with your team, providing strategic leadership while respecting your business knowledge and maintaining open, professional communication.

Collaborative Partnership

We translate marketing activities into business outcomes you can track, from lead quality improvements to customer acquisition cost optimization.

Measurable Results

Whether you need comprehensive strategic leadership, technology implementation, or team education, we adapt our services to meet your specific business needs.

Flexible Expertise

Which CEO Story Resonates Most –
Or Do They All Sound Familiar?

Every CEO faces unique marketing leadership challenges. As you read these stories, ask yourself: Which situation resonates most with your experience? Or do they all sound familiar? Discover how strategic marketing leadership made all the difference for businesses just like yours.

“If you’ve hit a growth plateau and need to break through to the next level…”

Meet Sarah, CEO of a luxury service company that had steadily grown for years but suddenly hit a wall.

“If you need marketing leadership that works with and elevates your existing team…”

Meet David, CEO of a growing company whose front-line team was missing crucial opportunities every single day.

“If you’re tired of marketing activities that don’t tell a cohesive story…”

Meet Michael, CEO of a professional services firm, who was frustrated that increased marketing spend wasn't delivering proportional results.

Which of these challenges sounds most like your situation?

If you recognized your company in any of these scenarios—or if all three felt familiar—you’re not alone. Many successful CEOs find themselves at exactly these crossroads, knowing their marketing should be driving more growth but struggling to identify and fix the disconnect.

The difference between companies that break through these challenges and those that continue to struggle often comes down to one thing: integrated marketing leadership that connects strategy to execution, aligns every touchpoint, and consistently speaks to customers where they are, not where you are.

Which of these challenges would you tackle first?

No sales pitch, just a genuine chat about your business, your marketing challenges, and your goals.

What Kind of Marketing Support Will Drive Your Growth

Full-time marketing team member, marketing consultant, or fractional CMO – understanding your options will help you make the right choice for your business

Your Three Options

This is one of the most important distinctions to understand when you’re evaluating your options for marketing leadership. Of course, you can hire someone full-time. You can also hire a marketing consultant or engage a fractional CMO. 

The Consultant Route

A marketing consultant typically works on specific projects. They analyze your situation, provide recommendations, and then you’re left to implement everything yourself alongside your team if you have one. 

The Full-Time Team Challenge

A full-time marketing team member brings specific expertise, but often without strategic leadership to coordinate efforts, you frequently end up with talented specialists working in silos—a growing team with escalating overhead but missing the strategic marketing leadership that connects individual tactics to business growth. 

The Fractional CMO Advantage

With fractional CMO leadership, you gain the analysis and recommendations, but you’re not left hanging. You gain a strategic partner who takes ownership of your marketing strategy and results, working alongside you month after month as your business evolves. And with Amy Matthews Integrated, you also gain a fractional marketing department that becomes part of both your leadership team and your implementation team. 

The relationship adapts and grows with you and your business. It provides you with the consistency and strategic guidance that project-based consulting simply can’t offer. And it gives you a level of thought leadership that your business doesn’t need full-time, which is why a full-time hire is an operational drag on your budget, not an ongoing resource. 

With a fractional CMO, you get precisely what you need, when you need it, with the strategic depth and implementation support that drives real growth. 

Crafting success stories, one brand at a time!

What can we help your brand achieve?

Crafting success stories, one brand at a time!

What can we help your brand achieve?