Are you ready to throw your phone (or laptop) out the window in frustration over your social media results? Feeling like you’re pouring your heart and soul into posts that barely get a glance?

Hold on a second! Before you delete your accounts and swear off social media forever, let’s have a heart-to-heart.

Social Media: A Marathon, Not a Sprint

First things first, social media is a long game. It’s not about overnight viral sensations or instant gratification. It’s about building a brand, fostering relationships, and nurturing your audience over time.

Think of it like planting a garden. You wouldn’t expect to see a bountiful harvest the day after you plant the seeds, would you? The same principle applies to social media. It takes time, patience, and consistent effort to see results.

Ditch the Vanity Metrics and Focus on What Matters

If you’re constantly chasing likes, comments, and follower counts, it’s easy to get discouraged. These “vanity metrics” might stroke your ego, but they don’t always translate into meaningful business results.

Instead, focus on metrics that matter to your bottom line. For example, track your reach to see how many people are actually seeing your content, and monitor your link in bio clicks to see how many people are taking the next step and visiting your website.

Quality Over Quantity: Build Real Connections

It’s better to have a small but engaged audience than a massive following of uninterested strangers. Focus on building genuine connections with your followers, not just inflating your follower count.

Respond to comments, engage in conversations, and show your audience that you’re not just a faceless brand but a real person who cares about their needs.

Own Your Audience: Get Them Off Social

Remember, you don’t truly “own” your social media followers. Algorithms can change, platforms can disappear, and your access to your audience can vanish overnight.

That’s why it’s crucial to get your followers off social media and onto your own turf. The best way to do this is by encouraging them to sign up for your email list.

When someone subscribes to your list, you “own” their name and email address, which means you can market to them directly, even if social media suddenly implodes.

The Social Media Funnel: A Path to Profitability

Think of social media as a funnel. The top of the funnel is all about awareness. You’re creating content that attracts your ideal customers and introduces them to your brand.

The middle of the funnel is about engagement. You’re interacting with your followers, building relationships, and nurturing them towards taking the next step.

The bottom of the funnel is about conversion. This is where you direct your audience to your website, encourage them to sign up for your email list, or make a purchase.

By understanding this funnel concept, you can create a social media strategy that guides your audience through each stage, ultimately leading them to become loyal customers.

Ready to Shatter Your Social Media Expectations?

If you’re tired of feeling frustrated with social media, it’s time to reframe your expectations. Focus on the long game, prioritize meaningful metrics, build real connections, and guide your audience through the social media funnel.

If you need help creating a social media strategy that delivers results, the AMI team is here for you. We can help you set realistic goals, craft engaging content, and track your progress so you can see the real impact of your efforts.

Connect with an AMI team member

Let’s make social media work for you, not against you.