We've explored the realms of strategy, creation, and distribution. Now, it's time to delve into why we do all of this: maximizing your content's return on investment (ROI). Think of your content as an investment, not just an expense. It can yield valuable returns in increased brand awareness, website traffic, leads, and sales [...]
By now, you've honed your content strategy and crafted captivating content that's ready to be unleashed upon the world. But here's the thing: even the most brilliant content won't make an impact if it's not seen by the right people. That's where content distribution comes in. It's the art of getting your message in [...]
Last week, we laid the groundwork for your 2025 content strategy by defining your audience, setting SMART goals, and creating a content calendar. Now, it's time to roll up our sleeves and dive into the exciting world of content creation, where your audience, as the key player, serves a crucial role in shaping the [...]
Is your marketing feeling a bit...meh? Like a reheated cup of coffee that's lost its spark? If so, it's time to brew a fresh content strategy for the new year. At Amy Matthews Integrated, we understand that marketing can feel overwhelming, especially for busy entrepreneurs and small business owners. But here's the good [...]
In the previous Marketing Morsels, we've covered the "why" and "how" of email marketing, from understanding its enduring power to crafting compelling emails and building a high-quality list. Now, it's time to delve into the final piece of the puzzle: measuring, analyzing, and improving your email marketing efforts. The Metrics That Matter Email [...]
In our last Marketing Morsel, we explored the art of crafting emails that captivate and convert. But even the most beautifully designed email won't make an impact if it doesn't reach the right audience. That's why, in this edition, we're diving into the science of building your email list the right way. Quality [...]
You've embraced the power of email marketing – fantastic! Now, let's turn your inbox into a stage for captivating performances. After all, what good is an email if it never gets opened? In this Marketing Morsel, we'll unveil the secrets to crafting emails that not only land in inboxes but also entice readers to [...]
Is your inbox overflowing? If you're like most of us, the answer is a resounding "yes!" But amidst the sea of promotions, newsletters, and the occasional "urgent" plea from a Nigerian prince, there's a powerful tool hiding in plain sight: email marketing. Email: Not Dead, Just Underestimated Let's address the elephant in the [...]
In the previous Marketing Morsels, we've covered the "why" and "how" of email marketing, from understanding its enduring power to crafting compelling emails and building a high-quality list. Now, it's time to delve into the final piece of the puzzle: measuring, analyzing, and improving your email marketing efforts. The Metrics That Matter Email [...]
In our last Marketing Morsel, we explored the art of crafting emails that captivate and convert. But even the most beautifully designed email won't make an impact if it doesn't reach the right audience. That's why, in this edition, we're diving into the science of building your email list the right way. Quality [...]
