If you’re a small business owner or solopreneur, chances are marketing often feels like your other full-time job. It’s overwhelming, time-consuming, and you may feel like you’re getting little to no results. This month we’re digging into how to make marketing make sense for you while also saving you time. It all starts with changing your mindset, and that begins by busting a few common myths. If you believe any of these myths, your marketing efforts may always feel like a hard slog that never brings you the results you’re hoping for. 

Myth #1: You Need to Be on Every Social Media Platform 

The idea that spreading yourself across every social media platform is essential for success is pervasive – but damaging. In reality, it’s far more effective to be excellent on one or two platforms where your ideal customer actually spends their time. Imagine a business coach trying to maintain an active presence on Facebook, Instagram, LinkedIn, and TikTok. They’ll inevitably struggle to create consistent, engaging content across the board, and likely see limited results. 

Action Step: Identify the top platform your ideal customer uses. Research and observe – where do they hang out online? 

Customer Focus: Focus on meaningful interactions over casting a wide net. This is where you build relationships, not just broadcast messages. 

Myth #2: You Have to Constantly Create New Content 

The pressure to always be churning out fresh content is exhausting. Embrace the power of repurposing! For example, this very blog about marketing myths can easily be transformed into several social media posts, discussion prompts for the Shattering Expectations Club, worksheets for my toolkit, and even a chapter in my upcoming book. 

Action Step: Make a list of how you can repurpose your next big piece of content (blog, podcast, video, etc.) into smaller, shareable pieces. 

Customer Focus: By maximizing content, you provide consistent value and stay top-of-mind without starting from scratch every time. 

Myth #3: Marketing Needs to Have a Huge Budget 

Believing that effective marketing requires big spending is discouraging. There are plenty of impactful strategies that are budget friendly. Think of a local shop successfully building its email list by hosting a simple in-store giveaway advertised through social media. They gain direct access to interested customers! 

Action Step: Brainstorm 3 free or low-cost marketing tactics you haven’t tried yet. Networking, collaborating with other businesses, and providing valuable content are all excellent starting points. 

Customer Focus: Effective marketing prioritizes building genuine connections – that’s far more powerful than throwing money at the problem. 

Myth #4: You Have to List Everything You Offer to Show Your Value 

Don’t fall into the trap of listing your services like a menu. Customers don’t buy what you do; they buy how you’ll solve their problems. Instead of focusing on a laundry list of features, spotlight the transformation they’ll experience by working with you. For instance, rather than “I offer business coaching, brand strategy, and website design,” reframe it as “I help overwhelmed entrepreneurs build a profitable business that runs without them.” 

Action Step: Write down 3 key pain points your ideal customer faces. How does your service provide solutions? 

Customer Focus: When customers clearly understand the benefits you offer, your true value becomes undeniable. 

Marketing doesn’t have to be a constant uphill battle. By shifting your mindset and debunking these harmful myths, you’ll create smarter marketing with less stress. If you want ongoing support and tailored strategies, join my Shattering Expectations Club where we dive deeper into simplifying your marketing. 

Want to share YOUR biggest marketing myth? Let me know!  Head over to Facebook or Instagram and put it in the comments!