Is your marketing feeling a bit...meh? Like a reheated cup of coffee that's lost its spark? If so, it's time to brew a fresh content strategy for the new year. At Amy Matthews Integrated, we understand that marketing can feel overwhelming, especially for busy entrepreneurs and small business owners. But here's the good [...]
In the previous Marketing Morsels, we've covered the "why" and "how" of email marketing, from understanding its enduring power to crafting compelling emails and building a high-quality list. Now, it's time to delve into the final piece of the puzzle: measuring, analyzing, and improving your email marketing efforts. The Metrics That Matter Email [...]
In our last Marketing Morsel, we explored the art of crafting emails that captivate and convert. But even the most beautifully designed email won't make an impact if it doesn't reach the right audience. That's why, in this edition, we're diving into the science of building your email list the right way. Quality [...]
You've embraced the power of email marketing – fantastic! Now, let's turn your inbox into a stage for captivating performances. After all, what good is an email if it never gets opened? In this Marketing Morsel, we'll unveil the secrets to crafting emails that not only land in inboxes but also entice readers to [...]
Is your inbox overflowing? If you're like most of us, the answer is a resounding "yes!" But amidst the sea of promotions, newsletters, and the occasional "urgent" plea from a Nigerian prince, there's a powerful tool hiding in plain sight: email marketing. Email: Not Dead, Just Underestimated Let's address the elephant in the [...]
In the previous Marketing Morsels, we established the importance of your website as a marketing asset, explored the essential elements for conversions, and delved into the power of web presence. Now, let's shatter your expectations and unlock your website's hidden potential. Beyond the Conventional: Reimagining Your Website Your website is more than just a [...]
In our previous Marketing Morsels, we've established that your website is more than just an online brochure and explored the essential elements for creating a high-converting website. Now, let's broaden our horizons and delve into the concept of web presence and how it can amplify your online impact. What is Web Presence? Web presence [...]
In our last Marketing Morsel, we explored why your website is your most valuable marketing asset, going beyond a simple online brochure. This week, we'll delve into the essential elements that transform a website from a digital placeholder into a high-converting machine. Intuitive Navigation: Your Website's GPS Imagine visiting a city without a map [...]
In today's digital age, your website is more than just an online brochure or a static placeholder for your business information. It's your most powerful marketing tool, a dynamic hub that can attract, engage, and convert visitors into loyal customers. If you're still thinking of your website as a simple online business card, it's [...]
In the previous installments of this series, we've covered the foundational elements of a strategic marketing plan: defining your goals, crafting your message, and choosing the right channels to reach your audience. Now, it's time to tackle the practical aspects of bringing your plan to life: allocating resources and measuring success. Allocating Resources Effectively [...]
