Marketing Morsel
Unlocking Success Together
Insights
Unlocking Success Together
Marketing Morsel offers a blend of practical, results-driven marketing insights along with observations honed over decades.
Whether you’re starting your marketing adventure or seeking fresh perspectives, this space promises thoughtful content grounded in years of experience, countless successes, and real-world advice.
In The News
Marketing Morsel offers a blend of practical, results-driven marketing insights along with observations honed over decades.
Whether you’re starting your marketing adventure or seeking fresh perspectives, this space promises thoughtful content grounded in years of experience, countless successes, and real-world advice.
In The News
Does Your Marketing Calendar Match When Your Customers Actually Buy?
In our last blog, we walked through the first 90 minutes of your planning session - mapping customer intensity cycles and flowing your revenue goals to match reality. You built the strategic foundation. Now let's turn that foundation into an execution plan. Steps 3-5 take about two and a half hours and give you everything [...]
Stop Setting Revenue Goals Your Customers Will Never Meet
You've done the pre-work. Your team has their customer touchpoint maps. Everyone's reviewed the examples. The conference room is booked for tomorrow morning. Now you're looking at your notes, thinking about how to actually facilitate this session. You've run plenty of meetings before, but this one feels different. This isn't about reviewing quarterly metrics or assigning tasks. This [...]
Getting Your Team Aligned with 5-Quarter Planning Part 1
It's December 1st, and your marketing team is doing exactly what they've always done: scrambling. "Did we decide on Q4 messaging yet?" someone asks in the morning meeting. "Should we shift our campaign because of the election results?" another team member questions at 2 PM. "What's our content theme [...]
Stop Building Funnels. Start Building Loyalty Loops.
You've been told to build a marketing funnel. And you did. But here's what nobody mentioned: funnels are designed to end at the purchase. Your customer relationships are just beginning. It's not that you're being lied to. You're just not being given the whole picture. And that incomplete picture [...]
Do You Have a Marketing Problem or a Timing Problem?
You kicked off October with energy and intention. The team was aligned, the Q4 plan was solid, and everyone knew the goal: end the year strong. Push through the finish line. Make these last three months count. Now it's early November, and you're looking at the numbers with a [...]
Stop Marketing to Headlines: Why Uncertain Times Are When You Double Down on Trust
The US government is shut down as I write this. Political noise is everywhere. Prices keep rising. Your customers are feeling it, your team is feeling it, and you're definitely feeling it. And I can almost guarantee what's happening in marketing meetings right now across the country: someone's suggesting [...]
