Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Why CEOs Need to Stop Neglecting Brand Awareness (And What It’s Costing Them)
In the fast-paced world of business growth, there's a tendency among CEOs, especially those leading successful small businesses, to focus exclusively on immediate sales. The mantra becomes "sell, sell, sell" at all costs, often at the expense of brand awareness initiatives that could yield far greater returns in the [...]
Calm in the Storm: How CEOs Can Navigate Marketing in Uncertain Times
The Uncertainty Dilemma In my years working with CEOs across various industries, I've observed a concerning pattern emerge whenever market uncertainty increases: marketing fundamentals are often the first casualty of anxious decision-making. While the specific sources of uncertainty vary—economic shifts, geopolitical tensions, technological disruptions, or changing consumer behaviors—the reaction [...]
Beyond the Website: A CEO’s Guide to Digital Marketing Integration
The Digital Disintegration Dilemma Imagine walking into a restaurant where each chef is cooking a different cuisine—Italian pasta at one station, Thai curry at another, and American barbecue at a third. When these disparate dishes arrive at your table simultaneously, the experience isn't innovative fusion—it's confusion. This scenario perfectly [...]
The Top 3 Marketing Mistakes CEOs Make (and How to Avoid Them)
The CEO's Marketing Dilemma In all my years working as a marketing executive and now as a fractional CMO for small businesses, I've witnessed a consistent pattern: CEOs often sabotage their own marketing efforts through entirely avoidable mistakes. These aren't small tactical errors but fundamental misconceptions about how marketing [...]
The Customer-Obsessed Brand: Learning from Icons, Scaling for Growth
The CEO's Brand Dilemma As someone who has spent more than 30 years working with large and small organizations, I've observed a consistent pattern: CEOs often fall into brand narcissism. They become enamored by their brand, consumed with talking about their company's greatness, and obsessed with making sure everyone [...]
Strategic Marketing and How it Builds Brands: A CEO’s Guide to Long-Term Growth
In today's dynamic business landscape, CEOs face a common challenge: how to achieve sustainable growth while navigating the complexities of the market. The answer lies in strategic marketing – a powerful approach that goes beyond fleeting tactics to build enduring brand equity and drive long-term success. Defining Strategic Marketing [...]
