Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Your No-Fluff Guide to Marketing Goal Setting (Because “More Sales” Isn’t Enough)
Okay, business owners, we get it. You're passionate about what you do, but setting marketing goals sometimes feels like trying to predict the future with a magic 8-ball. But what if we told you goal setting could be less about vague hopes and more about creating a roadmap to [...]
Simple Steps to a Powerful Marketing Plan (Even if You Only Have 5 Minutes)
Let's be honest, as a business owner, you're juggling a million things. Marketing often feels like one more thing on your never-ending to-do list. But what if creating a marketing plan was less about complicated formulas and more about connecting with your dream customers? At AMI Learning, we believe [...]
Maximizing Content ROI
We've explored the realms of strategy, creation, and distribution. Now, it's time to delve into why we do all of this: maximizing your content's return on investment (ROI). Â Think of your content as an investment, not just an expense. It can yield valuable returns in increased brand awareness, [...]
Sharing Your Content Savvy
By now, you've honed your content strategy and crafted captivating content that's ready to be unleashed upon the world. But here's the thing: even the most brilliant content won't make an impact if it's not seen by the right people. That's where content distribution comes in. It's the art [...]
Captivating Content Creation
Last week, we laid the groundwork for your 2025 content strategy by defining your audience, setting SMART goals, and creating a content calendar. Now, it's time to roll up our sleeves and dive into the exciting world of content creation, where your audience, as the key player, serves a [...]
Crafting Your Content Strategy for 2025
Is your marketing feeling a bit...meh? Like a reheated cup of coffee that's lost its spark? If so, it's time to brew a fresh content strategy for the new year. Â At Amy Matthews Integrated, we understand that marketing can feel overwhelming, especially for busy entrepreneurs and small business [...]
