Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Captivating Content Creation
Last week, we laid the groundwork for your 2025 content strategy by defining your audience, setting SMART goals, and creating a content calendar. Now, it's time to roll up our sleeves and dive into the exciting world of content creation, where your audience, as the key player, serves a [...]
Crafting Your Content Strategy for 2025
Is your marketing feeling a bit...meh? Like a reheated cup of coffee that's lost its spark? If so, it's time to brew a fresh content strategy for the new year. At Amy Matthews Integrated, we understand that marketing can feel overwhelming, especially for busy entrepreneurs and small business [...]
Measuring, Analyzing, and Improving Your Email Marketing
In the previous Marketing Morsels, we've covered the "why" and "how" of email marketing, from understanding its enduring power to crafting compelling emails and building a high-quality list. Now, it's time to delve into the final piece of the puzzle: measuring, analyzing, and improving your email marketing efforts. [...]
Building Your Email List the Right Way
In our last Marketing Morsel, we explored the art of crafting emails that captivate and convert. But even the most beautifully designed email won't make an impact if it doesn't reach the right audience. That's why, in this edition, we're diving into the science of building your email list [...]
Crafting Emails That Get Opened and Clicked
You've embraced the power of email marketing – fantastic! Now, let's turn your inbox into a stage for captivating performances. After all, what good is an email if it never gets opened? In this Marketing Morsel, we'll unveil the secrets to crafting emails that not only land in inboxes [...]
Why Email Marketing is Still Your Secret Weapon
Is your inbox overflowing? If you're like most of us, the answer is a resounding "yes!" But amidst the sea of promotions, newsletters, and the occasional "urgent" plea from a Nigerian prince, there's a powerful tool hiding in plain sight: email marketing. Email: Not Dead, Just Underestimated Let's [...]
