Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Pricing 301 – Mastering the Pricing Conversation
Welcome back to the Marketing Morsel, your weekly serving of business-boosting goodness! In our previous two posts, we covered the fundamentals of pricing and the importance of evolving your pricing as your business grows. But there's one crucial aspect we haven't tackled yet: how to actually talk about your [...]
Pricing 210 – Pricing Models: Your Roadmap to Simplicity (and Sanity!)
Welcome back! In our last Marketing Morsel, we delved into the nitty-gritty of profit margins and financial goals. Today, we're shifting gears to explore the various pricing models available to you and how to choose the one that aligns best with your business and clients. Let's face it: pricing [...]
Pricing 201 – Pricing for Profit: How to Calculate Your Profit Margins and Set Financial Goals
Welcome back to the Marketing Morsels! In our previous posts, we've explored the foundations of pricing and how to ensure your rates evolve alongside your business. Today, we're diving into the financial side of things: pricing for profit. Picture this: You're not just setting prices; you're crafting a financial [...]
Pricing 110 – Your Pricing Isn’t Set in Stone (and That’s a Good Thing!)
Welcome back to Marketing Morsels, your weekly serving of results-driven strategies. Last week, we delved into the fundamentals of pricing, emphasizing the importance of data-driven decision-making and understanding the value you bring to your clients. Today, we're building on that foundation with a critical insight: Your pricing isn't set [...]
Pricing 101 – The Art and Science of Valuing Your Services
Welcome to another Marketing Morsel, your weekly dose of results-driven strategies. Today, we're tackling a topic that's both a science and an art: pricing. As a solopreneur or small business owner offering valuable services, you've likely grappled with the age-old question: "How much should I charge?" This question can lead to [...]
Overwhelmed by Social Media? Here’s How to Get Strategic Help Without Breaking the Bank
Is managing your social media presence starting to feel like a full-time job? Are you struggling to keep up with the constant demands of content creation, engagement, and analytics? You're not alone. Many businesses find themselves drowning in the social media sea, desperately trying to stay afloat while juggling [...]
