You've done the pre-work. Your team has their customer touchpoint maps. Everyone's reviewed the examples. The conference room is booked for tomorrow morning.  Now you're looking at your notes, thinking about how to actually facilitate this session. You've run plenty of meetings before, but this one feels different. This isn't about reviewing quarterly metrics or assigning tasks. This is about getting your team [...]

It's December 1st, and your marketing team is doing exactly what they've always done: scrambling.  "Did we decide on Q4 messaging yet?" someone asks in the morning meeting.  "Should we shift our campaign because of the election results?" another team member questions at 2 PM.  "What's our content theme for next month?" your contractor [...]