You've been told to build a marketing funnel. And you did. But here's what nobody mentioned: funnels are designed to end at the purchase. Your customer relationships are just beginning.  It's not that you're being lied to. You're just not being given the whole picture.  And that incomplete picture is costing you customers—not because [...]

You kicked off October with energy and intention. The team was aligned, the Q4 plan was solid, and everyone knew the goal: end the year strong. Push through the finish line. Make these last three months count.  Now it's early November, and you're looking at the numbers with a growing sense of unease.  Sales [...]