Pricing 201 – Pricing for Profit: How to Calculate Your Profit Margins and Set Financial Goals

Welcome back to the Marketing Morsels!  In our previous posts, we've explored the foundations of pricing and how to ensure your rates evolve alongside your business. Today, we're diving into the financial side of things: pricing for profit. Picture this: You're not just setting prices; you're crafting a financial masterpiece. Each brushstroke—each pricing decision—contributes [...]

2024-06-26T13:56:01-04:00July 15th, 2024|Categories: Marketing Morsels|Tags: |0 Comments

Pricing 110 – Your Pricing Isn’t Set in Stone (and That’s a Good Thing!)

Welcome back to Marketing Morsels, your weekly serving of results-driven strategies. Last week, we delved into the fundamentals of pricing, emphasizing the importance of data-driven decision-making and understanding the value you bring to your clients.  Today, we're building on that foundation with a critical insight: Your pricing isn't set in stone. In fact, it [...]

2024-06-26T13:49:00-04:00July 8th, 2024|Categories: Marketing Morsels|Tags: |0 Comments

Pricing 101 – The Art and Science of Valuing Your Services

Welcome to another Marketing Morsel, your weekly dose of results-driven strategies. Today, we're tackling a topic that's both a science and an art: pricing. As a solopreneur or small business owner offering valuable services, you've likely grappled with the age-old question: "How much should I charge?" This question can lead to sleepless nights and self-doubt. But [...]

2024-06-24T12:45:03-04:00July 1st, 2024|Categories: Marketing Morsels|Tags: |0 Comments
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