Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Pricing 410 – Pricing Review and Refinement: How to Regularly Evaluate and Adjust Your Pricing Strategy
We've explored the ins and outs of pricing, from understanding your value to mastering those sometimes-awkward conversations. But the journey doesn't end there. Today, we're discussing the importance of regularly reviewing and refining your pricing strategy. Think of your pricing strategy as a living, breathing entity. It's not something [...]
Pricing 401 – Strategic Discounts: More Than Just a Price Cut
It's time for another Marketing Morsel, your weekly dose of actionable business advice. Today, we're diving into the world of discounts and how to use them strategically to attract your ideal clients. Discounts can be a powerful tool in your marketing arsenal, but they're not always the right fit [...]
Pricing 310 – Communicating Your Value: How to Justify Your Prices and Avoid Undercharging
In our last post, we explored various pricing models and how to choose the right one for your business. Today, we're diving into the heart of the matter: how to confidently communicate your value and justify your prices. Let's face it: talking about money can be awkward. Many of [...]
Pricing 301 – Mastering the Pricing Conversation
Welcome back to the Marketing Morsel, your weekly serving of business-boosting goodness! In our previous two posts, we covered the fundamentals of pricing and the importance of evolving your pricing as your business grows. But there's one crucial aspect we haven't tackled yet: how to actually talk about your [...]
Pricing 210 – Pricing Models: Your Roadmap to Simplicity (and Sanity!)
Welcome back! In our last Marketing Morsel, we delved into the nitty-gritty of profit margins and financial goals. Today, we're shifting gears to explore the various pricing models available to you and how to choose the one that aligns best with your business and clients. Let's face it: pricing [...]
Pricing 201 – Pricing for Profit: How to Calculate Your Profit Margins and Set Financial Goals
Welcome back to the Marketing Morsels! In our previous posts, we've explored the foundations of pricing and how to ensure your rates evolve alongside your business. Today, we're diving into the financial side of things: pricing for profit. Picture this: You're not just setting prices; you're crafting a financial [...]
