Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Gain strategic marketing insights tailored specifically for CEOs and business leaders seeking to drive tangible growth. Drawing on 30+ years of experience helping multi-million-dollar companies succeed, these practical strategies focus on what actually works, not marketing theory. Every post addresses the marketing challenges you face as a business leader: attracting your ideal customers, making strategic decisions with limited time, and ensuring your marketing investments drive business results. No fluff, no basic tips – just customer-centric strategies that connect marketing efforts to sustainable growth.
In The News
Choosing Your Channels
Key Takeaways: Diverse Channels: The marketing world offers a wide array of channels, including social media, email marketing, content marketing, SEO, PPC advertising, traditional advertising, PR, and event marketing. Strategic Selection: Choosing the right channels involves considering your audience's preferences, your budget, and your marketing goals. Balancing Act: There's [...]
Goal Setting for Marketing Greatness
Key Takeaways: SMART Goals: The acronym SMART stands for Specific, Measurable, Achievable, Relevant, and Time-Bound. These criteria ensure your goals are clear, trackable, realistic, aligned with your business objectives, and have a defined deadline. Alignment with Business Objectives: Your marketing goals should seamlessly integrate with your broader business strategy. [...]
Your Roadmap to Business Success
Key Takeaways: Dispelling the Myths: A strategic marketing plan is not boring, restrictive, or exclusive to large corporations. It's a dynamic tool that fosters creativity, innovation, and informed decision-making, regardless of your business size. Flexibility and Adaptability: The business world is constantly changing, and your marketing plan should evolve [...]
Pricing 410 – Pricing Review and Refinement: How to Regularly Evaluate and Adjust Your Pricing Strategy
We've explored the ins and outs of pricing, from understanding your value to mastering those sometimes-awkward conversations. But the journey doesn't end there. Today, we're discussing the importance of regularly reviewing and refining your pricing strategy. Think of your pricing strategy as a living, breathing entity. It's not something [...]
Pricing 401 – Strategic Discounts: More Than Just a Price Cut
It's time for another Marketing Morsel, your weekly dose of actionable business advice. Today, we're diving into the world of discounts and how to use them strategically to attract your ideal clients. Discounts can be a powerful tool in your marketing arsenal, but they're not always the right fit [...]
Pricing 310 – Communicating Your Value: How to Justify Your Prices and Avoid Undercharging
In our last post, we explored various pricing models and how to choose the right one for your business. Today, we're diving into the heart of the matter: how to confidently communicate your value and justify your prices. Let's face it: talking about money can be awkward. Many of [...]
