We've explored the ins and outs of pricing, from understanding your value to mastering those sometimes-awkward conversations. But the journey doesn't end there. Today, we're discussing the importance of regularly reviewing and refining your pricing strategy. Think of your pricing strategy as a living, breathing entity. It's not something you set once and forget. [...]

It's time for another Marketing Morsel, your weekly dose of actionable business advice. Today, we're diving into the world of discounts and how to use them strategically to attract your ideal clients.  Discounts can be a powerful tool in your marketing arsenal, but they're not always the right fit for every business or every [...]

In our last post, we explored various pricing models and how to choose the right one for your business. Today, we're diving into the heart of the matter: how to confidently communicate your value and justify your prices. Let's face it: talking about money can be awkward. Many of us (especially women) have been [...]

Welcome back to the Marketing Morsel, your weekly serving of business-boosting goodness! In our previous two posts, we covered the fundamentals of pricing and the importance of evolving your pricing as your business grows. But there's one crucial aspect we haven't tackled yet: how to actually talk about your prices with potential clients.  Let's [...]