Selling to Confused Customers: How to Be the Clarity They’re Craving in Uncertain Times

The Chaos That Never Ends  If there's one thing I've learned from working with CEOs over the past few years, it's this: the chaos never stops changing. When we started planning this blog series, tariffs dominated every business conversation. Today, immigration policies, international conflicts, and a dozen other crises have shifted into focus. By [...]

2025-06-30T16:04:38-04:00June 30th, 2025|Categories: Marketing Morsels|Tags: |0 Comments

Why Customers Don’t Buy: The Hidden Cost of Inconsistent Brand Communications

The Brand Identity Crisis  Here's a scenario I see playing out in companies every single day: A CEO invests thousands of dollars in a trendy, engaging Instagram presence. Their website exudes luxury and sophistication. But when customers walk through their doors, they encounter something that feels high-end yet oddly old-fashioned.  What's happening here isn't [...]

2025-05-23T11:32:05-04:00June 16th, 2025|Categories: Marketing Morsels|Tags: |0 Comments

The Empathy Gap: Why CEOs Who Think Like Customers Win in 2025

The CEO's Blind Spot  In my decades of working with CEOs across various industries, I've witnessed a pattern that never fails to astound me: the most successful leaders aren't necessarily the smartest, the most experienced, or even the most well-funded. They're the ones who have mastered something deceptively simple yet profoundly challenging—they think like [...]

2025-05-23T11:23:59-04:00June 2nd, 2025|Categories: Marketing Morsels|Tags: |0 Comments
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