Why Customers Don’t Buy: The Hidden Cost of Inconsistent Brand Communications

The Brand Identity Crisis  Here's a scenario I see playing out in companies every single day: A CEO invests thousands of dollars in a trendy, engaging Instagram presence. Their website exudes luxury and sophistication. But when customers walk through their doors, they encounter something that feels high-end yet oddly old-fashioned.  What's happening here isn't [...]

2025-05-23T11:32:05-04:00June 16th, 2025|Categories: Marketing Morsels|Tags: |0 Comments

The Empathy Gap: Why CEOs Who Think Like Customers Win in 2025

The CEO's Blind Spot  In my decades of working with CEOs across various industries, I've witnessed a pattern that never fails to astound me: the most successful leaders aren't necessarily the smartest, the most experienced, or even the most well-funded. They're the ones who have mastered something deceptively simple yet profoundly challenging—they think like [...]

2025-05-23T11:23:59-04:00June 2nd, 2025|Categories: Marketing Morsels|Tags: |0 Comments
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