You've been told to build a marketing funnel. And you did. But here's what nobody mentioned: funnels are designed to end at the purchase. Your customer relationships are just beginning. It's not that you're being lied to. You're just not being given the whole picture. And that incomplete picture is costing you customers—not because [...]
You kicked off October with energy and intention. The team was aligned, the Q4 plan was solid, and everyone knew the goal: end the year strong. Push through the finish line. Make these last three months count. Now it's early November, and you're looking at the numbers with a growing sense of unease. Sales [...]
The US government is shut down as I write this. Political noise is everywhere. Prices keep rising. Your customers are feeling it, your team is feeling it, and you're definitely feeling it. And I can almost guarantee what's happening in marketing meetings right now across the country: someone's suggesting you "acknowledge the current climate" [...]
You're scrolling through LinkedIn during a rare five-minute break. Between client calls, team meetings, and putting out the usual operational fires, you're just trying to catch your breath. Then you see it. You start seeing posts about 2026 marketing planning. "Get your 2026 strategy ready NOW." "Don't wait to plan next year's marketing." "Start [...]
You're sitting alone, reviewing your homepage copy one final time before it goes live. It looks professional, polished, and impressive. You feel proud reading it - everything you've accomplished, your years of experience, your proven methodology, the awards and recognition you've earned over the years. Then a simple question crosses your mind: "Is this [...]
You're looking at your marketing plan, feeling satisfied. Posted daily ✓ Email campaigns running ✓ Ad spend optimized ✓ Blog published twice monthly ✓ LinkedIn engagement up ✓ Website refreshed ✓ Everything's getting done according to schedule. Your team is executing flawlessly. The metrics show steady improvement. You've invested in good people, better tools, [...]
Remember that marketing goldmine we talked about a few weeks ago? The one sitting right under your nose that you keep walking past while you're busy tweaking posting schedules and optimizing ad spend? We identified that goldmine as your customer's actual problems - not your solutions, not your credentials, but the specific challenges that [...]
Your team just presented the latest analytics. Post frequency is up 40%. Email open rates improved by 12%. Website traffic is climbing. Ad spend is optimized across three new platforms. Everything looks like it's moving in the right direction. So why aren't you seeing the same growth on the sales side? Why isn't the [...]
You're posting daily. Your content looks incredible. Your team is working harder than ever, creating more marketing materials, running more campaigns, and boosting more posts. The budget continues to grow, the activity continues to increase, and yet... Something's still missing. Despite all the noise you're making, it feels like nobody's really listening. Like you're screaming at the [...]
You've invested in content teams, beautiful graphics, and professional copy. Your social media posts look polished, your website could win design awards, and your marketing materials rival anything your competitors produce. You should be thrilled with what your team has created. So why does it feel like something's missing? Your analytics show decent numbers. [...]
