If you've been following along over the past few months, you've done something most businesses never do: you've stopped reacting and started planning strategically around your customers. That's not a small shift. Let's take a moment to acknowledge what you actually built. The Journey You Just Completed You changed how you think about time. Instead of scrambling quarter to quarter, you started thinking 5 quarters [...]
In our last blog, we walked through the first 90 minutes of your planning session - mapping customer intensity cycles and flowing your revenue goals to match reality. You built the strategic foundation. Now let's turn that foundation into an execution plan. Steps 3-5 take about two and a half hours and give you everything you need to actually make this happen. You'll identify what [...]
You've done the pre-work. Your team has their customer touchpoint maps. Everyone's reviewed the examples. The conference room is booked for tomorrow morning. Now you're looking at your notes, thinking about how to actually facilitate this session. You've run plenty of meetings before, but this one feels different. This isn't about reviewing quarterly metrics or assigning tasks. This is about getting your team [...]
It's December 1st, and your marketing team is doing exactly what they've always done: scrambling. "Did we decide on Q4 messaging yet?" someone asks in the morning meeting. "Should we shift our campaign because of the election results?" another team member questions at 2 PM. "What's our content theme for next month?" your contractor [...]
You've been told to build a marketing funnel. And you did. But here's what nobody mentioned: funnels are designed to end at the purchase. Your customer relationships are just beginning. It's not that you're being lied to. You're just not being given the whole picture. And that incomplete picture is costing you customers—not because [...]
You kicked off October with energy and intention. The team was aligned, the Q4 plan was solid, and everyone knew the goal: end the year strong. Push through the finish line. Make these last three months count. Now it's early November, and you're looking at the numbers with a growing sense of unease. Sales [...]
The US government is shut down as I write this. Political noise is everywhere. Prices keep rising. Your customers are feeling it, your team is feeling it, and you're definitely feeling it. And I can almost guarantee what's happening in marketing meetings right now across the country: someone's suggesting you "acknowledge the current climate" [...]
You're scrolling through LinkedIn during a rare five-minute break. Between client calls, team meetings, and putting out the usual operational fires, you're just trying to catch your breath. Then you see it. You start seeing posts about 2026 marketing planning. "Get your 2026 strategy ready NOW." "Don't wait to plan next year's marketing." "Start [...]
You're sitting alone, reviewing your homepage copy one final time before it goes live. It looks professional, polished, and impressive. You feel proud reading it - everything you've accomplished, your years of experience, your proven methodology, the awards and recognition you've earned over the years. Then a simple question crosses your mind: "Is this [...]
You're looking at your marketing plan, feeling satisfied. Posted daily ✓ Email campaigns running ✓ Ad spend optimized ✓ Blog published twice monthly ✓ LinkedIn engagement up ✓ Website refreshed ✓ Everything's getting done according to schedule. Your team is executing flawlessly. The metrics show steady improvement. You've invested in good people, better tools, [...]
