The CEO's Marketing Dilemma  In all my years working as a marketing executive and now as a fractional CMO for small businesses, I've witnessed a consistent pattern: CEOs often sabotage their own marketing efforts through entirely avoidable mistakes.  These aren't small tactical errors but fundamental misconceptions about how marketing drives business growth.  They are [...]

The CEO's Brand Dilemma  As someone who has spent more than 30 years working with large and small organizations, I've observed a consistent pattern: CEOs often fall into brand narcissism. They become enamored by their brand, consumed with talking about their company's greatness, and obsessed with making sure everyone knows that their company is [...]

In today's dynamic business landscape, CEOs face a common challenge: how to achieve sustainable growth while navigating the complexities of the market. The answer lies in strategic marketing – a powerful approach that goes beyond fleeting tactics to build enduring brand equity and drive long-term success.  Defining Strategic Marketing  Strategic marketing is more than [...]