In today's digital age, social media has become an undeniable force in the business world. However, many CEOs find themselves struggling to harness its true potential. They may be chasing likes and engagement without a clear strategy or spreading themselves too thin across multiple platforms without seeing tangible results. The key to unlocking social media's [...]
Many CEOs of multi-million dollar small businesses find themselves at a crossroads. They know they need to elevate their marketing to achieve their ambitious growth goals but are unsure where to turn. Hiring a full-time Chief Marketing Officer can be costly and time-consuming, and agencies often lack the deep understanding of their business needed [...]
Over the past three decades, I've witnessed firsthand the evolution of marketing, from the rise of digital channels to the emergence of sophisticated data analytics. One thing has remained constant: the power of a customer-centric approach. For CEOs leading multi-million dollar brands, integrated marketing is no longer just a tactic; it's a strategic imperative [...]
As a CEO, you're tasked with steering your business toward success, and Q1 is a crucial time to set the stage for the year ahead. Your marketing strategy plays a pivotal role in achieving your growth objectives. However, with countless responsibilities on your plate, developing and executing a comprehensive marketing plan might not be [...]
Is your website feeling a bit… stale? Like that fruitcake you received for the holidays, it might be time for a refresh. But where do you even begin? Fear not, business owners! We're here to guide you through the essential features your website needs to thrive in 2025. Forget the headaches of complicated website [...]
Okay, business owners, we get it. You're passionate about what you do, but setting marketing goals sometimes feels like trying to predict the future with a magic 8-ball. But what if we told you goal setting could be less about vague hopes and more about creating a roadmap to success? This isn't your typical [...]
Let's be honest, as a business owner, you're juggling a million things. Marketing often feels like one more thing on your never-ending to-do list. But what if creating a marketing plan was less about complicated formulas and more about connecting with your dream customers? At AMI Learning, we believe marketing should be approachable, even [...]
We've explored the realms of strategy, creation, and distribution. Now, it's time to delve into why we do all of this: maximizing your content's return on investment (ROI). Think of your content as an investment, not just an expense. It can yield valuable returns in increased brand awareness, website traffic, leads, and sales [...]
By now, you've honed your content strategy and crafted captivating content that's ready to be unleashed upon the world. But here's the thing: even the most brilliant content won't make an impact if it's not seen by the right people. That's where content distribution comes in. It's the art of getting your message in [...]
Last week, we laid the groundwork for your 2025 content strategy by defining your audience, setting SMART goals, and creating a content calendar. Now, it's time to roll up our sleeves and dive into the exciting world of content creation, where your audience, as the key player, serves a crucial role in shaping the [...]
