Welcome to another Marketing Morsel, your weekly dose of results-driven strategies. Today, we're tackling a topic that's both a science and an art: pricing. As a solopreneur or small business owner offering valuable services, you've likely grappled with the age-old question: "How much should I charge?" This question can lead to sleepless nights and self-doubt. But [...]
Is managing your social media presence starting to feel like a full-time job? Are you struggling to keep up with the constant demands of content creation, engagement, and analytics? You're not alone. Many businesses find themselves drowning in the social media sea, desperately trying to stay afloat while juggling countless other responsibilities. But what [...]
Do you feel like you're constantly juggling a million social media accounts, scrambling to keep up with the latest trends and algorithm changes on each platform? Are you starting to wonder if the "be everywhere" strategy is really worth the effort? Here's a secret: You don't have to be on every social media platform [...]
Are you ready to throw your phone (or laptop) out the window in frustration over your social media results? Feeling like you're pouring your heart and soul into posts that barely get a glance? Hold on a second! Before you delete your accounts and swear off social media forever, let's have a heart-to-heart. Social [...]
Tired of feeling like you're constantly chasing the next sale on social media? Are you pouring hours into crafting posts, only to see crickets in the comments and tumbleweeds in your DMs? It's time to flip the script. Instead of viewing social media as a sales platform, think of it as a magnet—a powerful [...]
Picture this: Beth, a passionate business coach, is known for her transformative strategies and empowering workshops. But behind the scenes, she's constantly tweaking her website, fighting with social media algorithms, and wishing her marketing materials had a more polished look. Does this sound familiar? If you're a solopreneur or small business owner, you know [...]
Picture this: Janet, a talented jewelry designer, dreams of growing her online shop. But instead of crafting new pieces, she spends hours chasing social media trends, scrambling to send last-minute emails, and feeling that nagging guilt over her neglected marketing tasks. Does this sound familiar? If you're a busy small business owner, you know [...]
Sarah, a talented floral designer, knew her arrangements were beautiful. But she felt constantly overwhelmed trying to keep up with every social media trend, squeeze in those local networking events, AND actually run her shop. All that marketing effort wasn't translating into the consistent sales growth she craved. Sound familiar? If you're a small [...]
If you're a small business owner or solopreneur, chances are marketing often feels like your other full-time job. It's overwhelming, time-consuming, and you may feel like you're getting little to no results. This month we're digging into how to make marketing make sense for you while also saving you time. It all starts with [...]
In the intricate dance of commerce, understanding the "why" behind a customer's buying decision is akin to discovering a secret passage to their heart and mind. We've explored the terrain of knowing your customer, delved into the nuances of their pain points, and navigated through the consequences of these challenges. Now, we stand at [...]
